Playful and Nostalgic Visual identity for a neighborhood candy and ice cream shop

SOMA SWEETS began as a pop-up in downtown South Orange, later expanding into a permanent neighborhood location.A playful, nostalgic visual identity was developed to match the brand’s fun, community spirit. The badge-style logo features a chunky retro typeface, complemented by line-art illustrations. A vibrant, candy-inspired color palette and a suite of patterns and shapes bring energy, personality, and cohesion across the brand.